Greg Holderfield, distinguished industrial designer, joins McCormick faculty
Greg Holderfield joins the McCormick faculty as Senior Lecturer, Fellow of the Segal Design Institute, and Co-director of the Master of Product Design and Development Program. Greg is a passionate advocate for the power of design and is well known in the field of design. His design work has been recognized globally, having received over 25 design awards including two prestigious German “Red Dot” awards, the Japan "Good Design" award, and the IF International Design Forum award.
He is also the recipient of four “Industrial Design Excellence Awards” (IDEA) presented jointly by Business Week and the Industrial Design Society of America (IDSA), including the "Gold" for Industrial Equipment Design. Greg also holds 21 design and utility patents. His work has been exhibited in galleries across the nation and has been published in the Wall Street Journal, BusinessWeek, Forbes and Wired.
Greg brings to Northwestern 19 years of experience in the innovation space and had been an Adjunct Professor at Northwestern for two years. Most recently Greg was the Vice President of Design and Strategy at ARC Worldwide - Leo Burnett, where he lead breakthough initiatives for McDonald's, P&G, Kellogg's and Symantic. Previously he was the Director of Strategic Design Innovation at HLB, working with such clients as Microsoft, Dell, Unilever, SC Johnson and Sons, 3M, Wrigley and LG Electronics. In 2009, Greg was named to the global design jury for the International Design Excellence Awards. He received his BFA in Industrial Design from the University of Illinois where he was recognized with the IDSA Merit Award, and received his MS in Product Development from Northwestern University.
Greg will teach design at the undergraduate level in the Segal Design Institute and at the graduate level in the MMM and Master of Product Design and Development program.